Privacy Policy

The Privacy and Security of your personal information collected at our online auction is very important to us. In order for us to gain and maintain your continued support, General Auctions Online operates under a strict code of conduct for our online auctions, detailed below in our Privacy Statement.

By registering for online auctions with General Auctions Online, you consent to the use and disclosure of your personal information as described in this privacy statement. Any breach of this Privacy Policy by a registered buyer on the General Auctions Online Site may result in termination of usage rights.

This Privacy Policy applies to the information and personal data supplied by the registered bidder concerning themselves as individuals and their business capacity, if applicable. By registering as a bidder through the General Auctions Online Site, each bidder gives his or her express consent to the processing of personal data.

1. Why do I need to supply personal information to participate in online auction?
General Auctions Online requires your personal information in order that we can process your online bids including processing payment of amounts to us if you are the Winning Bidder. You can also register with us to tell us auctions you are interested in. Naturally, you must be a registered customer prior to placing any online bids for an auction with General Auctions Online. You can view all online auctions at any time, but you will need to register before you can bid at an online auction. We also require personal information to improve the service we provide to you, such as by giving you details of auctions you might be interested in.

2. When is personal information collected?
There are two areas on the site where you may enter and submit personal information. The first area is the User Registration form that will need to be completed prior to placing an online bid at an auction. The second area is in your My Account where you can modify or update some of your personal information such as your e-mail address where information regarding bids you have placed or your telephone contact number.

We will also collect information when you submit an online bid at an online auction (such as what you are bidding for and how much you bid). In addition, the General Auctions Online server automatically collects certain information about your use of our service. The information collected in each case is described under section 4 below.

3. Are my personal details safe when being transmitted to you?
All transmission of personal information is protected using SSL encrypted transmission between your Web browser and our Web server. You will know when transmitted data is safe by a security notice when you enter a secure page, and by the presence of an icon on your browser, either a key for Netscape or a lock for Microsoft Internet Explorer. The pages where you submit your account information, place a bid, and receive confirmation of a successful bid are all covered by our strong security measures. Additionally, secure web pages can be identified by the URL. A standard page will begin with 'http://' where as a secure web page will begin with 'https://'.

4. What personal information is collected?
The General Auctions Online User Registration form requires potential bidders at an online auction to provide:
a.    their contact details and billing information (such as name, password/login, address, e-mail address, address)
b.    demographic information such as gender and date of birth
c.    purchasing preferences
d.    miscellaneous information such as how you heard about us or what you would prefer your General Auctions    Online login homepage to be

Again, we stress that this information is transmitted from your Web Browser to our Web server in a secure encrypted format to ensure that your privacy is protected. If the information under 4(a) is not provided then we will be unable to process your bids at an online auction or contact you when items of interest to you come up for auction.

As stated above, we will also collect information about the bids you submit for our online auctions such as what you are bidding for, how much you bid, quantity of goods you are bidding for, plus payment if you are the winning bidder.

If you send us correspondence we may also collect this and keep it on your account file.

5. Where will my personal information be used?
Personal information such as contact details and billing information is collected in order that we can efficiently process your registration and your bids at online auctions.

We also want to make your experience online a satisfying and safe one by making it easier and more rewarding for you to use our services. We therefore ask you to provide other personal information such as purchasing preferences and demographic data. Naturally, we want you to come back and visit us regularly, so we use the data you supply to us, and your bidding history at online auctions to tailor the content we display to you according to your preferences. We may also use it to advise you when certain items of interest to you come up for bidding at auction. Should you so choose, you can opt-out of receiving communications from us at any time, by visiting the "My Account" section, and following through to uncheck the Mailing List box.
Navigational data collected by our system that identifies you personally will not be used. Rather, General Auctions Online may combine navigational data and use the aggregated results (i.e. results which do not identify any individual) in order to create a better online experience for you. We do this by using the aggregated data to monitor site usage, for marketing to banner advertisers and to improve the look, content and navigation of the site.

6. Will my personal information be given to anyone else?
Your details may be passed on to third parties in order to comply with any legal or regulatory requirement or in emergencies. In some instances we may need to verify your identity, therefore pass your information to, and obtain information from, organisations involved in the prevention and detection of fraud, money laundering and other crimes. It may also be given, where necessary, for the purpose of processing and collecting any amounts which may become payable by you to us.

Your initials and your general demographic location i.e.: London are disclosed while you are bidding in an online auction. The reason for this disclosure is to allow actual and potential bidders to track the bidding for particular items at online auctions.

General Auctions Online uses cookies to keep track of your bidding. These cookies are placed in your browser file on your hard drive and help us collect general information about visitor behaviour on our site, track password functions and to help us develop better functionality within our site. Cookies do not capture or track any personal information and cannot identify individual users. We may also use an outside advertising company to display ads on our site. These ads may contain cookies. Cookies received with banner ads are collected by our advertising company, and General Auctions Online does not have access to, or control over, this information.

You may also elect not to accept cookies on your browser. This should not adversely affect your experience when visiting General Auctions Online.

Our site may from time to time contain links to other sites. We stress that these sites may have a different privacy policy to General Auctions Online's and you should check this with them.
General Auctions Online is not responsible for the privacy practices or the content of the Linked Sites and disclaims all responsibility and liability in connection with them.

7. How will General Auctions Online keep my personal information safe?
The most important thing to remember here is to always keep your General Auctions Online login and password secret. Never give your login and password to anyone. General Auctions Online encrypts the transmission of personal data between your Web browser and our Web server so information remains secure when sent to us.

8. Can I correct or update my personal information?
Once you have registered for online auctions with General Auctions Online, you may at anytime access and modify the personal information you provided in the User Registration form by visiting My Account. This includes updating your e-mail address to ensure you are contacted as soon as you have a successful bid on an item or providing an updated contact telephone number should we need to contact you regarding details of your purchases.

In order to ensure that we can provide you with the most efficient service we ask that you alter your profile, if necessary, before submitting further online bids for online auctions. The My Account section of the General Auctions Online web site will also allow you to review other information such as your Bid History at online auction.

General Auctions Online will also take reasonable steps to destroy or permanently de-identify personal information if it is no longer required or if you ask us to do so because you no longer intend to use our site. However, due to technical and accounting constraints your personal information may not be completely destroyed. General Auctions Online may also need to retain personal information in order to fulfil legal responsibilities or resolve disputes which may arise.

9. Contacting General Auctions Online
Naturally, it is in our interest to protect your privacy in order that we develop a long and trusted relationship with you. If at anytime you have any questions regarding this Privacy Statement, the practices of this site or dealings with this Web site, you can contact us at the address below.
Under the terms of the General Data Protection Regulation (GDPR) (EU) 2016/679 you have the right to have access to information we hold about you on our records. Should you wish to exercise this right please write to:

General Auctions Ltd
The Auction Complex
17 Brighton Road
United Kingdom

10. Online Auction Privacy Statement Updates

We may amend our Online Auctions Privacy Statement if further privacy legislation and/or self-regulatory codes are introduced.

These amendments will take effect from the time of posting and you should check back from time to time for any such amendments.
General Auctions Online endeavour to make every effort in providing authentic information. However, mistakes can happen. It is therefore recommended that you contact us to establish the data provided by us, should you wish to use it. General Auctions Online can in no way guarantee or assume liability for the accuracy of the information provided.

Call us now if you need assistance: 020 8870 3909